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BRAVA

  • Visual identity
  • Mascot
  • Brand guidelines
  • Self-initiated
Brand
Hot sauce and streetwear (fictional)
Year
2026
Deliverables
Name, mascot, logo, 16-page guidelines
Tagline
“From the grill to the street.”

A fictional, self-initiated project. The application images are AI-generated mockups made from the mascot.

BRAVA guidelines cover: the name in red on charcoal and the Ardido mascot
Mascot page: “This is Ardido.”
Graphics and the heat scale

The Ardido mascot and its two-layer flame become the graphic language of everything.

Hot sauce, 150 ml bottle
Embroidered cap
Oversized T-shirt
Counter kit
Wine and green bags

From the counter to the street.

Palette

  • Ember red#FF1A1F
  • Hot green#A3F07C
  • Wine#7A1C1F
  • Charcoal#141416
  • Bone#F4EEE2
Next projectSimpósio 2026 →Campaign · big screen